Marketing analytics

Connect campaign performance to business results.

Model web analytics, CRM and spend data together, define each funnel stage once, and let marketers ask their own questions with answers that show the SQL and evidence behind them.

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Month: September

Opportunities

840

+103 vs August

Spend

436K

September

Channel	Spend	Opportunities	Cost per opp.
Paid search	182K	310	587
Events	140K	190	737
Social	96K	120	800
Email	18K	220	82

AI Chat

Which channel drove the rise in opportunities?

Show 2 steps

Paid search added the most: 58 of the 103 new opportunities. Events added 31 and social 23; email fell by 9.

Paid search+58

Events+31

Social+23

Email−9

All 4 rows

Evidence

Metric: Opportunities, certified
Source: Marketing model
Filters: Month is September
Read: Live, with your access

Dashboard · Funnel by channel

Illustration with sample data. AI Chat open beside the funnel: the answer comes with its chart and the evidence it rests on.

The questions marketing teams ask.

Each answer describes what the product does today, and links to the page in the documentation that explains how it works.

Which channels create pipeline, not just traffic?
Relationships in a data model join sessions, leads and opportunities, and governed metrics define each funnel stage once. A funnel chart shows the conversion from one stage to the next.
Data models
Conversion moved this month. Where?
Explain this change splits the movement by channel, campaign or region and shows which members pushed it up or down, and by how much.
Explain this change
Can marketers answer their own questions?
Ask a question in AI Chat, in plain language. The answer arrives with its chart or table, the SQL behind it and the evidence: the metrics, sources, filters and time range it used, read with your glossary's definitions.
AI Chat
How do we share the campaign readout?
Write it as a story with live charts and numbers. Reviewers approve before it is published, readers see the numbers with their own access, and it exports to PDF or posts its link to Slack.
Stories

How the work runs.

Alerts when a number crosses its line, and the reports and reviews that arrive on a schedule.

Every day
Spend that outruns results
An alert rule on cost per opportunity tells the channel owner when it crosses its limit.
Alert rules
Every week
The funnel in the inbox
The funnel dashboard is emailed every Monday as PDF or PowerPoint, rendered on the server.
Scheduled delivery
Every campaign
The readout, drafted from the data
Start a story from a question and let AI draft a section from your data. Nothing goes in until you read it and choose Insert section.
Write with AI

Your data, where it lives.

Query Google Analytics 4, HubSpot and Salesforce data live in the warehouse your team already loads it into, or pull it in with Pipelines. Connectors for Google Ads, Meta Ads and LinkedIn Ads are in preview.